Focus on Customer Service

Another set of articles came to my attention this week. Yet again they were concerned with customer service.

Curry's the electrical store has noticed that it is beneficial to promote its customer service rather than aiming at the cheapest price. People are willing to pay a little more if they are getting the added value of additional customer service.

An excellent way of getting some credibility for your customer service is to use a third party organisation to provide that for you.

The credibility has to come in an appropriate way that adds to your business in a powerful way. For instance, would it be a benefit for you to be able to say that over 90% of your customers would recommend you to a friend?

If the industry calls for it then, perhaps you too should think about going down the route of 'best buys'. The web site: www.services-plus.co.uk links to a company with many 'Which best buy' awards. For this company it works.

What would work for your company?

Would a local or a national external company providing third party credibility be of benefit to you?

What do you think?